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The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America

Description

Reviews

Rating: 1 / 5
Date: 2010-01-19
Summary: "If I had a Dime for Every One of These, I'd Give to Church"

One thing that is clear from reading this book is that it's a clean one; by that, I mean that it is concise, docomented, and full of the charm of the old academic theory known as "publish or perish". I don't know, but I'm quite certain for all it's worth, that theory still is advanced, whether or not it is in the academic notion of a defined purpose, or if it's simply on the burner to reflect how much there is to express in later life if you don't want to keep your sit-down hours with students or faculty - otherwise known as "office hours". Once having done that, having been a member of that elite club of monster minds that simply must investigate "the subject" to all ends, especially where there's "grant money" in the thing, it's an inescapable reality that giving into the subject - here's it's tobacco - is more drumming than symphony. This guy is sophisticated. I like that. He's true to the best that he learned in the MLS style-book, or whatever he used. He probably wrote a dissertation, but so did I. He tells me the same stuff I knew - but I'm the exception so I have to consider that most people, in the newer generations, might like a refreshment, so here we have tobacco revisited. I wasn't bothered by this book. I respected the writer's greed to mulch in his harvesting with all his might so that it's ultimate crop wouldn't be too filled with acid. He simply groans. That's ok. I think that I have a duty here, where people with no inside or privileged knowledge either get the information they had to create something from me, either directly or not, or as a result of something that was exposed through me - not an ego thing, just reality. So, there's a bit of this, a bit of that. I can also see way beyond into pre-1988 skill-levels, and even before the world got some proof that wasn't just AMA speculation or the rattling of John Banzhaff's hot rhetoric, or Daynard, or some freaks at DOC, or wherever. There's sincere feeling in all that stuff that came and went and poofed out when there was REAL evidence. So here's the same. A book. A man with a good head. Nothing spectacular. But it was a piece of the "dissertation world" that grips us. What I think? It's like so many of the "health advocate" tobacco munchies. The FDA can regulate tobacco? There's service enough for more Dr. Lectur, and a bit more. Gori did it. The government tried it. Long ago. It failed because the idea of "safer cigarette" is a ploy, a sounding device that is mockingly silly - only a Wigand or a Scruggs or a Moore can make that one fly! And the FDA, as is true of the 1966 pack warnings, always serves the world as just another disclaimer. The Surgeon General said it, the FDA recommends it, and so we have the same kind of "star endorsement". Speaking of which, the prosac world of cinema promo's will always be intent, but, just as Stanton Glantz "get's it" (so did the 88-89 hearings and some guy named Tye), it remains a thorny pain. Of course they continue to defy the stupid MSA. It was expected, and it happens. But nobody knows the difference (well, I do, but forget that, I'm not telling), so this bright research task tells how it's so awfully tainted with "star endorsement". Isn't that what was done years ago, sir? I think it was, and so, repeating the same is only helpful - ah, yes, to a new morality, a new generation. And, if you could have been there for the first sermons at the RICO trial - now DC was cute. It was also "proof". It was RICO. So, somebody has another book. Of course, it was obvious, I wrote about that in 92, which found it's way to the web of [...], american legacy, and Stan Glantz' site; believe that will be a web steal for a while then it's not; to the point of the fountainhead's of new thought - I can't wait for more money spent on health writers. It's great. The tobacco idiots aren't idiots. They know that for every RICO hit, they get a tax write off. They do that for ads. Who pays that? America's tax code is their heaven. So it goes it a sweeping wave, in and out, from one prickly new issue to the next - and the tax write off's go on for tobacco world wide. My thought? They get to kill the rest of the world. Anybody out there interested in the rest of the world? There's nothing left in the USA - it's the pivotal point for distribution, just like poppy to hootch, we start it, import it, and move it to France, South America, and all places owned by BAT and the monsters who, by some strange happening, as in the MSA, the newly revised FDA outpost, the American Legacy poopers, [...] bums, the money in Matt Mayers' new site - gotcha at the RICO store - more fill-up's, just books and books, grants, grants, grants, and it's such a sleepy hollow. Can you stop? Of course, if the spelling is good, I generally don't mind the re-do's - like seeing Shakespeare's Hamlet as opera boutique or something. Think, get money, write and look sweet at your friend's signing...is there money in this? I guess. But it's mainly about self-esteem. And that's just fine. Bore me again, I'm still a buyer. Sweet jesus, it's a contradiction again.

Rating: 5 / 5
Date: 2009-12-23
Summary: "Warning: Smoking May Be Hazardous to ..."

It is difficult to find a person who has not been touched in some way by the all-encompassing reach of the tobacco industry -- from the carefully crafted marketing manipulations to the well-documented health risks associated with smoking and second hand smoke. The cigarette has featured prominently in our culture, politics, legal system and public health debates for more than a century.

In The Cigarette Century: The Rise, Fall and Deadly Persistence of the Product that Defined America, Allan Brandt draws upon an exhaustive array of historical documents (i.e., secret in-house memos, court records, advertisements, government reports, scientific research, etc.) to illustrate "how the cigarette reflects the most powerful cultural and political debates of our time."

Brandt sheds light on the tobacco industry and its masterful efforts, at the turn of the twentieth century, to capitalize on Edward Bernays's (Sigmund Freud's nephew) insights from the budding field of public relations or "the science of 'group mind' and 'herd reaction.'"

Long before the latest health insurance industry staged "town hall" fiascoes, Bernays's approach called for the manipulation of public opinion by "staging" public events that could then generate news that could be tainted to serve the self-interests of the corporation.

Under the guidance of the PR expert, the tobacco industry initiated a campaign to solicit new female smokers by planting photos and news items in local papers connecting cigarette use with women, beauty and smoking accessories. Thus, the new science of public relations delivered a fresh new group of consumers upon which to profit.

When scientific evidence, supporting a connection between cigarette smoking and disease, began to accumulate in the 1940's and 1950's, the industry shifted tactics. Industry representatives began to raise questions about the basis for research findings that established a link between smoking and chronic illnesses like cancer. Tobacco companies hired their own scientists to create a smokescreen that effectively hid the mounting truth about the health impact of cigarettes behind a shroud of "controversy".

Throughout the latter part of the twentieth century, as these strategies effectively shielded the industry from accountability, tobacco executives managed to deftly dodge a variety of efforts to limit the potential harm of cigarette smoking through efforts to bring forward civil lawsuits and governmental regulation.

Even in the moment when it looked like the weight of whistle-blowers' disclosures of previously hidden documents, class action lawsuits and punitive damages would bring the industry to its knees, cigarette manufacturers demonstrated a keen persistence in "cultivating" new markets in the developing world for its deadly products.

As Brandt makes painfully clear, the tobacco industry has employed a variety of tactics to explicitly market and profit from the sale of a product that caused death and disease for millions for over a century. They conducted this campaign largely beyond the scope of public scrutiny and government regulation.

In documenting this sinister history, Brandt has provided us with an important, well-researched and engagingly written analysis of exactly how corporate greed and power have come to take precedence over our health and well-being.

Rating: 4 / 5
Date: 2009-10-08
Summary: "Pro-Smoker"

Yeah, I know smoking cigarettes [in excess] is not the best health choice an individual can make. That's why I smoke cigars, which have, unfortuantely, been lumped into the axis of evil by the prevailing anti-smoking sentiment now prevelent in our society even though the medical hazards simply do not manifest themselves in cigar smokers (or pipe for all that matters) as they do in cigarette smokers.

I purchased this book to gain a better perspective on the current witch-hunt against tobacco and its users.

Very well written and informative although somewhat repetitive.

I will be donating my copy to the local cigar store that I frequent and I am quite sure many other [cigar/pipe] smokers will find it a worthwhile read.

Rating: 4 / 5
Date: 2009-07-30
Summary: "Wow, the industry was (is?) even worse than I expected"

What an insightful read. If you have any interest in the corruption and politics (oops, I repeat myself) in the cigarette industry, you will get a lot out of this book. My title says it all.

I bogged down just a little in the first chapters but then I could hardly put it down.

Rating: 4 / 5
Date: 2009-04-12
Summary: "Very Good But A Little Long"

This is a very thorough book as the author has gone to great lengths to research and document everything you ever wanted to know about the history of cigarettes in America. The first section was especially good talking about smoking's impact on our culture/society and vice versa. How did cigarettes become and stay so popular for so long? What role did industrialization and mass marketing have on the cigarettes industry? Why is it that a couple smoking in bed implies just-finished sex? Etc.

Whether or not you like this book will depend on how detailed you are. If you want to know every facet on the topic this one is for you. If you want something briefer and to the point, as I did, then you might be frustrated by the book's length.

Overall great job by the author as our society needs this type of work. My only complaint is I wish this one was 20-25% shorter.

Thanks.